Illustration and social media content design for Sifriyat Pijama, a leading Israeli program that encourages shared reading among children and families. As part of an ongoing collaboration, I created posts, illustrations, and digital assets for various platforms, responding to events, holidays, and key moments throughout the Hebrew calendar.

The work combined content and visual thinking, adapting messages for parents and educators while developing an accessible, warm, and clear illustrative language,

connecting the world of books, childhood, and family with everyday digital communication.