The Jerusalemites March

Visual identity

Branding and illustration for The Jerusalemites March, a new urban-community event created around Jerusalem Day, with the aim of celebrating the city through the many voices, communities, and identities that live within it. The event included activity hubs, workshops, encounters, and a shared march through the city.

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For this project, I created a complete visual identity including a logo, a central illustrated image, digital assets, print materials, and flags. At the heart of the branding was the idea of “Jerusalem of Gold Flag” - a new, personal, and festive flag that invited participants to take an active part in creating a shared symbol for the city. The visual language combines illustration, warm colors, and clear typography, offering an open, joyful, and multi-vocal image of Jerusalem.

This project was created in collaboration with Brief Studio.
Images are taken from the official Instagram page.